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Event Details
Come hear The Hollywood
Reporter's Alex
Ben Block, lead
editor of the new book George Lucas's Blockbusting: A Decade-By-Decade Survey
of Timeless Movies talk about how studio publicity
campaigns help create blockbusters using techniques that range from sophisticated advertising to
misleading hype. Block will take
you behind the scenes to reveal how Hollywood’s marketing machine manipulates
the global entertainment media. An award-winning journalist and show business
historian, Block has studied the process and written about it for decades for
The Hollywood Reporter, Television Week, Forbes
and as a
columnist, commentator and movie critic in Los Angeles and elsewhere. He has
authored two other entertainment books. Block will be interviewed by USA Today
film writer Scott Bowles, who will lead a lively audience
discussion.
Reception and
talk at 7 p.m.
Wine and
munchies.
Free parking.
Metro: Red Line, Vermont/Sunset station.
When & Where
4773 Hollywood Blvd.
Los Angeles,
90027
Thursday, January 14, 2010 at 7:00 PM (PT)
Add to my calendar
Hosted By
Los Angeles Press Club
The Los Angeles Press Club stands as an organization devoted to improving the spirit of journalism and journalists, raising the industry’s standards, strengthening its integrity and improving its reputation all for the benefit of the community at large. Serving the Southland since 1913, it is the only Southern California journalism group that speaks for all journalists working for daily and weekly newspapers, radio & TV, magazines, documentary films and online. For more information, go to http://lapressclub.org.
